Bottom Of The Page Placements Confirmed For PPC Adverts
I don’t often like to gloat; those who know me well would describe me as the anti-gloat. However, I told you so, I told you so!
Those of you who may have read my blog post on October 26th about Google displaying PPC ads at the top and bottom of the SERPs will have been informed as to how Google were running tests on PPC adverts at the bottom of the page and how I thought this could be the future of PPC on the SERPs.
I was right! Google announced on Wednesday afternoon that after successful testing, in some cases, ads that would of traditionally being shown at the side will now show at the bottom below the organic results.
Google stated that, ‘In many cases, we have found that displaying ads below search results fits better into the user’s flow as they scan the page from top to bottom. On average, this placement performed better than side ads in terms of click-through rate in our tests.’
With the launch of the new display position, all side, bottom and experiment impressions will now be classified as “Other”. As a result of this, the ‘Top vs. Side’ comparison will be renamed to ‘Top vs. Other.’
If you would like to read my post from last week showing examples of Google displaying adverts at the top and bottom of the SERPs please click here.