Google+ the Future of Online marketing
In the past Google plus has been an SEO and social media tool which has been quickly overlooked when planning an online marketing campaign. However with the Google algorithm constantly refining and updating itself, the SEO industry as a whole has started to catch onto the fact we can no longer just rely on the tools which have worked in the past. With this in mind Google+ has become increasingly important when looking to increase visibility on Google search, whilst causing an increase in traffic to your site.
Before I go into the benefits of using G+ for your online marketing campaign, here is just a quick explanation of what makes G+ special over other Social media sources, including Facebook and Linkdin. G+ being a Google product gives it the unique quality of being completely integrated with the Google search engine and its products. This integration gives you the unique ability to influence SERPs through a social media source, and with it being documented that 66% of the UK residence used Google in 2012, your social media campaign can have a huge influence on a large percent of your target audience. The benefits of G+ are not just limited to the initial search engine results. There is no social media platform around which gives you the ability to connect and extend your influence to seemingly unrelated individuals through posting applicable content to your target audience. This ever growing influence gives you the ability to share your own websites content and related industry content, which in turn engages and can allow growth in your direct audience. As illustrated G+ is a very powerful tool and below I have stated ways you can take advantage of its influence on your online marketing campaign.
Ways of using Google+ to boost you’re online Marketing campaign
- Relevant Content
By creating engaging and relevant content on G+ you have the opportunity for readers to share your content, link back to your content and to engage with you personally. Similar to a website, increased popularity from users linking and liking your content will allow your Google+ bio to increase authority. This in turn will increase the value of the G+ link pointing to your site which will have a positive influence on your websites authority. This increased authority can have an positive influence towards your websites rankings.
- Google Authorship
Google Authorship is the capacity to have a photo next to your Google search result. This photo comes through coding and a Google+ profile which has been quantified by Google as being a reliable and authoritative source. Just having a photo next to your search result is an extremely powerful source of marketing, as it makes a result look trustworthy. This inherited trust we gain from the photo, can have a significant influence on our searches results click through rate which in turn will bring more traffic to a site.
- Post your websites URLs to your G+ wall
G+ is can be another source which brings in traffic to your site. By posting useful and relevant content from your website you can specifically attract the attention of people in your circles but also the target audience searching for such content. This will allow your site to receive G+ exposure and receive shares which can convert to people clicking through to your site.
- Place a +1 button on your site
The +1 button allows people to share your site which in turn will cause an increase in credibility towards your site.
- Embed Followed Links
In your G+ posts Google has allowed you to post as many links as you want in each post while making them followed. What this means the more people G+ your post, share it and link back to it the higher authority that post has. This in turn gives the site you are linking to that extra bit of link Juice which can influence the rankings.
- Make connections with your users.
One thing which has been a central factor in the previous points is you need an audience to achieve web marketing benefits towards your campaign. G+ has given you 17 different notification triggers which can help you connect with other influencers and users in your industry. With each connection, you run the chance of promoting your website to your relevant target audience, whilst optimizing your site and producing brand awareness.
As you can see the benefits which can be achieved through using your G+ account for web marketing can be huge and if you are looking to enhance your online marketing campaign G+ should be your first point of call.